Exhibition Design. HITACHI. Delhi. 2004

From hitachi exhibition delhi Hitachi 'inspires the next' the punchline made me realize that a good mascot of this exhibition would be michelangelo. The first element that an audience would notice , our mascot engraved into a metal textured wall embedded into a tower of red. This is the symbolical 'pause' that grabbed the attention of an onlooker and led him inside onto the journey of discovering the latest products of Hitachi air conditioners. The layout was open planned. People enter and go-choose from five available directions leading to 5 different products. Simple and effective. The color palette is Red-Orange in contrast to the blue floor. The exhibition was worked out in 2 phases. Designing and prefabrication at Ahmedabad. Assembly at Delhi, site of the Exhibition Project sucessfully installed in 4 days time.