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| From flying carpet kousha |
Conjuring up a ' moment of fantasy' and meterializing it in
reality was the project brief for an Arab wedding stage,
COUSHA.
The theme is Arabian Nights with Alladin and Jasmine on
the flying carpet among clouds at night.
AHLSTROM offices at Mundra, Kutch. Gujarat.2008
This proposal is for an upcoming project at kutch, gujarat. The end user, the pharmaceutical company,ahlstrom wanted and office building with cafeteria,meeting rooms, reception and workstation space. Architect Anand Tatu hired me for design and 3d visualization. The brief. There would be a cultural link between the Kutch craft industry and the design sensibilities of finland, becauseThe workforce would be local Kutch people using finnish technology and concepts.The local color palette will be infusing the visual elements proportioned to finnish sense of aesthetics. Its the balance of these two cultures which will judge the sucess of the outcome . The design submitted as 4 plates of 3D models in color. Visualization of space and furniture elements complete to the last detail including lighting. # Cafereria for 200 # Reception #Office block #Conference room. |
Residential Interiors of Shrenik Shah.2000
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| From shrenik shah's residence Work on this project completed in 2001, when i was working with Aakruti Architects. Client Mr Shrenik Shah, local politician of vapi, Gujarat.India. The Brief; Speaking visually, the interiors would convey a feeling of lightness, of floating elements. Modern look with simple elements and neat defined edges.Everything would be custom designed down to the last chair. The color palette would be in the direction of ' warm and hospitable'pastel colors picked from the natural environment with a supporting accent color, different for each room. Scope of design; Living rooms, Dining room, Bedrooms with walk in wardrobes, in short everything below the ceiling. This chair in the visual above weighted 3.5 kilos, easily lifted with one hand is in contrast with the dining table whose visual center of gravity is way way low. |
SURFACE DEVELOPMENT 2004
Words on the process of creation and design.
Edward de bono's words ' there is no one right answer with
regards to any problem. '
The search of the suitable answer starts with doodles which
find a direction of their own. A stage then comes when a
balance is struck between the ' emotional response' the
design is supposed to convey versus the technical abilities-
structural strength, cost, availablity of material- of the design.
The sketch is then frozen and modelled in sketchup and
and tweaked to face hardcore reality. Technical drawings are
then produced and estimation charts are made.
Clients and Designers then co-ordinate to bring into
existance , a doodle.
Debhasa, Pharmaceutical Labs and Offices. 2008
This assignment was 3D visualizatin of a ready made
designed space in Autocad.
Made a presentation with a couple of views of the model.
MUSEUM.SKETCH. 2009
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| From tradigital sketches |
An exercise in tradigital imaging.
The plan derived from the fabonacci series, the spiral. This
personal project was aimed at producing a computer generated
sketch via sketchup, piranesi and photoshop to be used for my
portfolio. Credits to Marcus Venanzoni , whose sketch inspired
this whole idea.
Exhibition Design. JAI Industries. 2007
CLICK SCREEN TO SEE ANIMATION This was a 4 day exhibition at greens exhibition grounds, Bangalore. The scale is 22,000 sq ft. The Brief. To create a visual ' time machine' for the general woodworking business people to see the future that wood processing by machine days are here thanks to the leader of wood processing machine designers and manifacturers. JAI INDUSTRIES. About 80 car sized machines to washing machine sized wood processing machines were spread around meeting tables , lcd display screens and certain 'focus points'. The Design. The floor is the only personal space in an exhibition hall. this floor became my canvas. The blue path cut the green-stands for grass- welcoming inquisitive people right into the middle of action. |
Exhibition Desigh. IITF. Delhi. 2008
CLICK SCREEN TO SEE ANIMATION
The Design Team: Kunjal Panchal. Architect
Dilip Dhankani. Art Director.
The government of Gujarat needs to sell its policies to the
general voting public every year thru a public exhibition
which is held every year as IITF.
This entry won first prize in the competition.
My first attempt at Art Direction.
The plan has 3 bays spread over an area of 7000 sqft.
- Middle bay - Rural Development.
- Left bay -Civil works and urban infrastructure.
- Right bay -Industrial development and infrastructure.
One starts with the middle bay, goes into the left bay and exits
after winding up with the right bay as seen in the Animation.
The visual story is designed to implant a thought in the
audiences mind that ' we together with the gujarat
government have a great future.
Naturopathy Institute. Gujarat. India. 2009
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| From NATUROPATHY CENTER |
for his proposal on a Naturpathy Institute spread over a rough
green terrain of approx 40,000 sq km. The end user client was
the gujarat government.
The surface of this model follows real terrain dimentions and
landmarks like the temple wall and the river.
The end product presentation needed to look like handrawn
and presented on an elephant sized sheet of paper.
Residential Interiors of Shrenik Shah.2000
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| From shrenik shah's residence The idea was to negate the 'enclosure' of the BOXY living room space. On a functional level , this ceiling element had to support fans and lights. The visual language follows the Brief. Techinical Details : The whole assembly weights about 800kg. The wood surface is plywood veneered and polished. The lights are 75 watt halogens, not really heating up the air because of the shape of the ceiling. In a nutshell, the design takes the 'false' out of the false ceiling. |
Pharmaceutical Lab and Office. Vardodara.Gujarat.2008
This profect consisted of making a presentation and 3D model
of a ready designed space in ACAD.
The large green boxes are fumehoods routinely used in
pharmaceautical laboratries.
The idea was to take point of views strategically to
communicate certain aspects of the design to the client.
Details like the people, pharmacists, wear lab coats,
subtle streaks across the surface of the paper help to
create a sense of shadow play quickly.
Exhibition Design. HITACHI. Delhi. 2004
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| From hitachi exhibition delhi Hitachi 'inspires the next' the punchline made me realize that a good mascot of this exhibition would be michelangelo. The first element that an audience would notice , our mascot engraved into a metal textured wall embedded into a tower of red. This is the symbolical 'pause' that grabbed the attention of an onlooker and led him inside onto the journey of discovering the latest products of Hitachi air conditioners. The layout was open planned. People enter and go-choose from five available directions leading to 5 different products. Simple and effective. The color palette is Red-Orange in contrast to the blue floor. The exhibition was worked out in 2 phases.
Project sucessfully installed in 4 days time. |
Architectural Rendering.2009
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| From tradigital sketches This is a personal project inspired from like minded artists spread across the web community. Most of the time , about 80 percent is used to decide the 'points of focus' , details that i would want the audience to not miss. Softwares used. Sketchup, Piranesi and Photoshop. |
Furniture Design. 2009
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| From nikhilbhai's chair The brief was to design a chair with a 2"x 1/4" metal flat. and " I need to see wood" Dilip Patel , the architect said. The idea of a tongue and groove joint visually enlarged and illustrated thru a chair was the takeoff point of ' a doodle'. Eventually this has materialized in the chair. The upholstered black fabric material has grooved inot the wooden bracket-edge. So have the armrests versus the backrest and seat assembly. Unlike traditional processes, the model is made first to help in the deisgn process. Acad drawings follow. |
Architectural Facade. Rendering. 2009
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From tradigital sketches
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SNEHAL SHAH. GARIMA. india
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| From garima This is a photoragraph. True or false ? This visual is virtual. The trick is to introduce humans and landscape elements to match the exact coloration of that point in the image. This visual was created for Snehal Shah using 3D max. Making photoreal renders usually is the last stage of a client approval. It makes sense specially considered from the point of view of lighting. In this case the simulated lights have real world specification , called the IES lights. They may be any of the below.
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Corporate Offices Design. Sharpex Industries. 2007
CLICK SCREEN TO SEE ANIMATON The Brief: To design corporate offices of Sharpex Industries which would be
these would be spread across 2 floors covering an area of 4000 sqft. The design concept. Sharepex, a manifacture of mostly wood slicing machinary which give me an idea of floating planes, and so the story evolves.........the architecture and interiors wouldn't touch each other-apparently. The color palate is burnt sienna and ochre with black or white background. Green on and off. The Designed Space. The entrance foyer is watched down by the boss thru a slit window . He has 180 degree visual access all around ending in the display area. The green room, the lunch and relaxation room is partly open to sky, the floor breaks to allow vegetation and the vertical wall is perforated to allow breeze making it a very savoury space. There is an exterior gallery displaying sharpex tools and machinary. Flowing and Informal. |
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